Poha Enthusiast on Twitter: "Unsuspecting Kurkure enthusiasts like me will never forget this betray by Kurkure's genius marketing team 😔😡 10Rs Kurkure pack manufactured in August 2021 marketed with 50% Extra (31g+16g)
Design brief was - catch attention at cluttered point of sale": Jagrut Kotecha, PepsiCo on Kurkure re-packaging